The 14 leadership principles commonly referenced in a corporate context are most famously associated with Amazon, where they were developed and promoted internally by Jeff Bezos and the company’s senior leadership. These principles were crafted to shape Amazon’s high-performance culture and decision-making standards. Although not publicly attributed to a single author, Bezos played a pivotal role in defining and reinforcing these principles through public statements and company-wide practices. They serve as both operational tools and cultural pillars, deeply embedded into hiring, promotion, evaluation, and leadership behavior throughout the company.
