Yes, OKRs and KPIs can and should be used together, as they complement one another. However, in some cases, companies might choose to okr replace kpis to better align with their strategic goals. OKRs provide direction and focus by outlining specific, time-bound goals with measurable key results, while KPIs help monitor the ongoing health of a process or function. A company might use OKRs to drive innovation or improvement in a specific area and KPIs to track the performance metrics that support those efforts. When used properly, the two frameworks create alignment between ambition and execution across teams.
