Strategic goals are long-term objectives that define a company’s intended direction and major priorities. They are designed to align with the organization’s mission and vision, guiding high-level decision-making across all departments.
Unlike short-term goals, strategic goals are broad in scope and focus on outcomes that influence the company’s competitive position, growth, or long-term success. These goals serve as a roadmap for where the business wants to go and how it plans to get there, ensuring that every action taken supports a bigger, unified purpose.
